Based on the latest annual Sensis Social Media Report, business appears to be reassessing the value of social media as an effective platform for marketing… Read more
Posts published in “Research”
Interchangeables now over half the market
The Photo category in GfK’s Temax quarterly report on Australian Technical Consumer Goods (TCG) was down a thumping 30 percent in the final quarter of… Read more
Online sales levelling off
The ratio of online to in-store sales seems to be levelling off, if the NAB Online Retail Sales Index is any indication. ‘Daily deal’ sites… Read more
CIPA predicts 20 percent drop in 2015
CIPA, the Japanese camera manufacturers association, has released its full year analysis for 2014 and predictions for 2015, both of which reflect an industry in… Read more
More sales? Remodel, says Monash
Retail sales increase by nearly 50 per cent when shops are upgraded, according to new research from Monash University’s Department of Marketing. The study looked… Read more
Cameras sales at 1999 levels
The graph below, from Heino Helbig of German-based marketing consultancy, Mayflower Concepts, provides a sharp illustration of the current state of the camera market, as… Read more
Online sales mainly domestic
While is must gall Choice, with its palpable hatred of the Australian retailing industry, and Australia Post, with its new ShopMate service to assist US… Read more
CIPA data says CSCs sell
Latest data from the Japanese Camera & Imaging Products Association (CIPA) confirm the rise of mirrorless interchangeable cameras in an otherwise shrinking global market for cameras… Read more
Consumer Electronics moves out of trough
After three years of what’s coyly described by business writers as ‘negative growth’, the quarterly GfK Temax report on the Australian Technical Consumer Goods (TCG) market recorded ‘positive… Read more
Canon launches image storage business
Canon Australia has launched a new business in Australia, in the form of an image storage service called Irista. Irista joins the Canon online store,… Read more