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X-Rite to CR Kennedy

CR Kennedy has added X-Rite photo/video products to its growing portfolio of leading imaging brands.

The ColorMunki Smile calibration tool includes a colour measurement device and easy-to-use software.
The ColorMunki Smile calibration tool includes a colour measurement device and easy-to-use software.

The new arrangement establishes a dedicated team focused on the X-Rite range of photo and video products. Beginning immediately, CR Kennedy will manage the sales, marketing and support to partners and end user customers across Australia and New Zealand.

CR Kennedy’s X-Rite product portfolio includes:
ColorMunki solutions – ColorMunki Smile, ColorMunki Display, ColorMunki Photo;
i1 solutions– i1Display Pro, i1Basic Pro 2, i1Photo Pro 2, i1Publish Pro 2;
ColorChecker solutions – ColorChecker Passport, ColorChecker Classic, ColorChecker White Balance, ColorChecker Grayscale, ColorChecker Gray Balance, ColorChecker Digital SG.

Marc Payet, CR Kennedy, said benefits will flow to both end user and reseller customers alike.

‘We are very excited to be representing the market leading range of X-Rite Photo products. There are no better tools for color calibration than those found in the X-Rite range. Whether you’re a professional photographer, filmmaker or printmaker, or an enthusiastic amateur, X-Rite has a product for you,’ he said.

‘X-Rite now gives CR Kennedy the ability to offer our customers a complete end-to-
end solution. We now complete the imaging circle and have everything you need to
create professional looking images and prints.’

Teri Teo, vice-president, Sales, SE Asia, at X-Rite, said the new partnership
demonstrates X-Rite’s ongoing commitment to better serve the photo/video market:

‘We are very enthusiastic about the newly formed CR Kennedy partnership. They bring a wealth of knowledge of local photo/video markets to the X-Rite brand and will create a dedicated and focused team.

‘We are confident X-Rite customers will receive the very best levels of product availability, product knowledge, colour workflow education and service.’

He added that ‘X-Rite is committed to developing best-in-class colour management solutions for the photo and video markets. This new partnership ensures that X-Rite products for the photo and video markets are as widely-available and as best-supported as possible.’

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