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…from the House of Gaga

July 5, 2011: Polaroid has announced that the Lady Gaga-created GL10 Instant Mobile Printer will be available in Australia from this month, at an RRP of $199.95.

The GL10 is the the first product in Polaroid’s ‘Grey Label’ line, featuring design input from pop singer Lady Gaga. It uses ZINK Zero Ink technology and Polaroid describes it as a ‘portable photo booth, giving new life to images stored on mobile phones, hard drives and digital cameras.’

The GL10 produces Polaroid Classic Border and full bleed 3×4-inch photos in less than one minute. Polaroid says prints are ‘photo-lab quality’ and protected by a smudge-proof, water-resistant coating.

‘We’re excited by the release of the first Polaroid Grey Label product with the GL10. Moving to the next generation of ZINK technology, Polaroid is giving their fans more opportunities to enjoy and share the magic of instant. We’re looking forward to bringing this magic to Australian consumers,’ said John Rule, national marketing manager with Polaroid distributor, Hagemeyer Brands Australia.

The GL10 Instant Mobile Printer will be available in Australia for $199.95 (RRP). Thirty sheets of ZINK GL10 photo paper will retail for $29.95 (RRP).

‘Everyday, digital photos capture, memorialise and shape our lives – but they are not given the chance to inspire us because they die on cell phones or digital cameras,’ said Lady Gaga, Polaroid’s creative director (true!).

Polaroid is also introducing an exclusive and free Android app for fast editing as well as adding borders and special Polaroid filters to enhance pictures prior to printing. It can be downloaded at the Android Market.

But what, you must be asking yourself at this stage, inspired the multi-talented Ms Gaga to create the GL10?:

‘I created the GL10,’ she said, ‘because everyone loves to take photos with their mobile phones – and the next evolution is to combine digital images with instant photography, bringing photos to life in vibrant colours that you can share, from the palm of your hand.’

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