Polaroid has announced the Polaroid Pop, a new instant digital camera which prints at the classic 3×4-inch Polaroid analog format.
However, there’s a long wait for actual product to hit the shelves – plans are to actually launch the new camera in the final quarter of the year.
Just like the previously-announced Polaroid Snap and Polaroid Snap Touch instant digital cameras, at the heart of the Polaroid Pop is an integrated printer using Zink ‘zero ink printing technology’. With the traditional Polaroid border included the total size of the print is 3.5×4.25 inches. The 3×4-inch photo prints in just under a minute. Zink paper is adhesive backed the photo can be used as a sticker as well.
The Polaroid Pop can also be used as a conventional digital camera. The camera includes a 4-inch touchscreen LCD for framing shots and navigating the camera’s menu, a 20-megapixel CMOS sensor and dual LED flash, image stabilisation, as well as 1080p HD video recording capability. All images and video are stored on a micro SD card (up to 128GB).
The Polaroid Pop can quickly and easily connect to a mobile device using a dual Wi-Fi and Bluetooth chip, transforming the camera into a photo printer. Via the Polaroid print app, available free for iOS and Android, users can edit and enhance their prints with a number of creative filters, digital stickers, effects and controls. Photos can be printed in three colour options: black and white; color, and vintage sepia.
The Polaroid Pop instant digital camera was designed in partnership with renowned design firm, Ammunition, the studio that was also behind the Polaroid Snap instant digital camera line and Polaroid Cube lifestyle action camera line. Ammunition has partnered with award-winning consumer brands including Adobe, Beats by Dre, Square, Lyft, and Williams-Sonoma.
‘Polaroid is celebrating its 80th anniversary in 2017 and we could not think of a better way to kick-off this milestone year than with the debut of the Polaroid Pop instant digital camera at CES 2017,’ said Scott W. Hardy, President and CEO of Polaroid. ‘Perfectly blending nostalgia with modern design and functionality, the Polaroid Pop embodies the brand’s 80-year history; staying true to the Polaroid core values of sharing, instant, fun and ease-of-use, while pushing the envelope with a fresh form factor and the latest technology.’
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