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Sony launches a6000, nixes NEX sub-brand

CP+Rumours that Sony would release a new NEX-style camera with the Alpha sub-brand at CP+ have proven accurate, with the model in question being dubbed the Sony a6000.

Sony_a6000Sony claims the 24-megapixel a6000 has the fastest autofocus in an interchangeable lens camera of just 0.06 sec. Remarkable that such a claim can be made for every shooting situation and with any lens mounted. But then we find the footnote, and the bold claim becomes a little more qualified: The a6000 has the fastest autofocus….‘among interchangeable-lens digital cameras equipped with an APS-C image sensor as of February 12, 2014, based on Sony research. Measured using CIPA internal measurement method with E PZ 16-50mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use.’ – So given all these qualifications, it’s probably not a claim which you would want your staff to be making, given the strictures of the Australian Consumer Law! (See separate story).

But we digress! Key features of the a6000 are:
– Fast Hybrid AF gives world’s fastest autofocus performance of just 0.06 sec. (Under certain circumstances);
– Wide autofocus coverage area with 179 phase-detection AF points;
– 24.3 megapixel Exmor APS HD CMOS sensor featuring gapless-on-chip design;
– BIONZ X processor for ‘pro-quality’ photos and Full HD video;
– Light, compact and easy to use with built-in flash, OLED Tru-Finder and two control dials;
– NFC and Wi-Fi for One-touch sharing/remote control from your mobile;
– A range of downloadable PlayMemories Camera Apps.

The a6000 replaces the NEX6 and NEX7 in the Sony range.

The Sony a6000 will be available in Australia in April at an RRP of $1199 with 16-50mm kit lens. US MSRP (US retailers are already taking orders) is US$799 (A$885).  .

Click here for Sony’s full press release on the A6000.



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