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Photo Direct drops HP media pricing

Photo Direct has reduced pricing for some of its HP wide-format inkjet media range.

Popular sellers like 24-and 36-inch premium satin photo paper are among the products compatible with HP  Z series printers which have lower prices in 2014. For example, a roll of Instant Dry, Satin 24-inch (Q7992A) is now just $104, down 20 percent from its previous price of $130.

‘This is great news for our customers who are offering specialist premium print services to their customers, and rewards those who have been wise enough to develop that side of their business,’ said Tracy Lints, Photo Direct.

‘Consumer demand in this area continues to show strong growth, with customers prepared to pay a fair price for a premium print product. This price decrease means our dealers can choose to keep the extra margin for themselves, or use those extra dollars to attract even more new customers.’

Photo Direct said the HP premium satin photo paper provides unrivalled image quality, immediate handling off the printer for worry-free lamination, and is compatible with HP dye and fade-resistant HP pigment inks for excellent versatility across a broad range of photo and display-graphics applications.

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