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Ted’s takes top catalogue award

Ted’s Cameras has edged out fellow finalists Camera House and Harvey Norman (twice) in taking out the Australian Catalogue Association’s 21st annual Catalogue of the Year Award.

Ted’s Cameras catalogue ‘Helping You Capture Life for Less’ (1.1 million copies) won in the Electronics and/or Office Supplies category.

Over 700 members of the advertising, marketing and retail industries gathered at the Docklands in Melbourne on August 10 to recognise the design and effectiveness of one of the most resilient and popular advertising mediums – catalogues.

The awards night highlighted the importance of creativity and design, which underpins the effectiveness of catalogues.

‘Catalogues remain a core component of Ted’s Camera Stores marketing mix and it’s great to be recognised by the creative industry behind it,’ said Mark Allister, national product manager, Ted’s Cameras.

‘Ted’s spent many months developing the “helping you capture life” slogan and it has obviously been well accepted.’

The Ted’s catalogue creative was supplied by advertising agency Wilson Everard while the content was put together by an in-house team at Ted’s Camera Stores head office in South Melbourne, headed up by advertising manager, David Utton.

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