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Ted’s transforms Pitt St into concept store

Around 200 guests attended the official opening of Ted’s new Sydney flagship, Ted’s World of Imaging, on Thursday, October 18, kicking off a weekend of celebrations through to Sunday October 21 to launch the new concept store at 317 Pitt Street, Sydney.
Ted's World of ImagingTed’s World of Imaging includes a retail store, gallery, education centre, workshop space, lecture theatre and photographic studio into one concept store. The transformed Ted’s Pitt Street store now covers 800 square metres.

Ted’s Cameras has joined forces with the major camera, lens and accessory brands for Ted’s World of Imaging, with each brand having its own space within the store and its own staff to offer advice, as well as hosting a calendar of workshops and events.

‘After almost 50 years of being at the forefront of this industry, Ted’s is staying young by rejuvenating its operations and changing what it means to be a photographic retailer,’ said Ted’s Cameras CEO, Nic Peasley. ‘We’re going to deliver an entirely new way of experiencing photography, where anyone interested in the image in all its forms can visit us and be inspired to learn and create.’

He said it was ‘the biggest investment ever made in one store by an Australian photo retailer’.

Guests at the opening event included brand representatives, camera and lens brand ambassadors, media and influencers, and consumers who won tickets to attend. They ‘walked the red carpet’ and enjoyed a series of demonstrations and events from Canon, Nikon, Sony, Panasonic, Fuji and Olympus. The event was live-streamed on the Ted’s Fan page on Facebook with prizes available to those watching from home.

Ted’s Nic Peasley and Ray Martin

Guest of honour was veteran broadcast journalist and Panasonic photographer Ray Martin, who will also showcase his latest exhibition at the World of Imaging gallery through to October 27.

Ted’s Academy classes have also commenced in the Events and Education space. Customers who purchase a product in-store get a free pass to upcoming Ted’s Academy course.

Upcoming events include:
– LUMIX G walkthrough, hosted by Panasonic;
– Olympus demonstrae their complete lens range;
– Nikon’s Touch and Try of the Nikon Z series;
– Canon’s Lens Day,
– Sony’s A7R III demonstration;
– Fujifilm GFX first look;
– ‘Fuji Fridays’ (occurring on the first Friday of every month).

The exhibition space will featuring local and international photographic exhibitions that will change each month, while the studio space will be available for students, schools and professionals.

Each major brands has its own store within the Ted’s World of Imaging store.




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