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SHORTS & BRIEFS: May 28

Epson goes full bottle…MML to handle Polaroid NZ mass channel…Panasonic perseveres with M43…

Epson goes full bottle

Epson has launched two new heat-free, cartridge-free premium EcoTank Photo models which is are targetted at ‘keen amateur photographers’ as opposed to professionals. The new printers use 6-colour Epson Claria ET Premium (dye-based) inks, and Epson says they can print up to 2300 photos with one set of ink bottles ‘at incredibly low running costs’.

The new printers are also featured in Epson’s latest advertising campaign linking its ‘heat-free’ inkjet technology with the prevention of global warming.

The EcoTank ET-8500 (A4) and ET-8550 (A3) are available immediately from www.epson.com.au with RRPs of $999 and $1149 respectively.

Full press release: Epson Ecotank ET8500 and ET8550


MML to handle Polaroid in NZ

Brands New Zealand, the authorised distributor of Polaroid instant imaging products has appointed MML Consumer Products as the New Zealand sales agents for the Polaroid Consumer mass channel business.

Brands Australia says this is part of a strategy to ‘relaunch and expand the reach of the Polaroid brand in New Zealand
and other markets.’

MML’s porfolio of brands includes Volere, Abel Tasman, Annabel Langbein Homeware and Bravery.

‘Our aim is to bring further customers in New Zealand the same experience that has flourished within the Australian Market. We’ve worked extremely hard to find the right people to introduce Polaroid in the market with a focus on tailoring our sales and marketing efforts to be relevant to the local market. I am confident that MML will be a great addition, bringing over 25 years of experience in the consumer goods industry,’ said John Rule, Managing Director of Brands Australia.

And it was delight over the ditch as well: ‘MML is pleased to announce our partnership with the iconic Polaroid brand. We bring over 25 years of experience building and servicing brands with large national chains.  Using our depth of experience, we look forward to working with Brands Australia to facilitate the growth of the Polaroid brand in New Zealand,’ said Peter McDonald, managing director of MML Consumer Products.


Panasonic perseveres with M43

Panasonic Australia has flagged July availability of an upgrade to its micro four-thirds format mirrorless camera range, the Lumix  GH5M2.

New features include: wireless live streaming capability; C4Ki/4K 60pii4:2:0 10-bitvideo recording and simultaneous output of 4:2:2 10-bit over HDMI during 4K 60p 4:2:0 10-bit internal recording; V-Log L pre-installed; and unlimited recording in all video modes. And it can even take quite adequate still pictures!

The new camera will have a body only RRP of $2699. Other configurations are: Kit with12-60mm Leica DG lens $3799; Kit with 12-35mm Lumix G lens RRP $3799; Kit with 12-60mm Lumix G lens $2999.

In what must surely be a first, Panasonic at the same time announced a firmware update coming later in 2021 for a camera which is not yet released!

Full press release: Panasonic – LUMIX GH5M2 Press Release

Panasonic also put out a one-pager regarding yet another new M43 mirrorless, the GH6, which will be an end-of-year release with ‘the combination of a new high-speed Micro Four Thirds sensor and Venus Engine image processor.

Full release: Panasonic – LUMIX GH6 Development Press Release

And finally, Panasonic announced firmware updates for the Lumix GH5S, G9, and G100 cameras, with a range of performance improvements you can find out more about by accessing the full press release: Panasonic Lumix GH5S_G9_G100_Firmware Update


 

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