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What’s hot at ‘The Digital Conference’

The PMA Digital Conference accompanying The Digital Show in Melbourne in May has something for everyone seeking to exploit new opportunities and conquer the challenges photo retailing presents in 2012 and beyond.

We present a closer look at some of the highlight sessions:

OK, 15-year Pixar veteran AJ Riebli (‘Digital Storytelling’, 10 – 11.20am, Thursday, May 24 and 5 – 6.20pm, Friday, May 25)  isn’t going to enlighten you on consumer preferences, or  database marketing, or help you get your social networking strategy in order. This presentation is strictly show biz, as AJ presents a light-hearted but insightful peek into Pixar Animation Studio’s ‘Digital Backlot’ and ‘premieres’ one of Pixar’s latest productions in Australia exclusively to the PMA audience.

He  will take you behind the scenes of Pixar’s latest Oscar-nominated short film, La Luna.  He will delve into the production process, technology and the heart of what makes great digital storytelling. (And who knows – some of this stufff might be useful for putting together photo books!)

This event will mark the first public Australian showing of La Luna, which wo’nt be released for general public exhibition until late June, accompanying Pixar’s newest feature film, Brave.

Another ‘big picture’ presenter is Microsoft Australia Consumer Channel Group’s direcrtor, David McLean (‘Digital Lifestyle’ 12 – 1.30om, Friday, May 25), who has a real passion for living a connected digital lifestyle. Mr Mclean launched and developed the Xbox brand in Australia. He knows what floats the digital consumer’s boat, and his diverse background and eclectic taste will show how digital experiences can enrich people’s lives.

He is working to make real a near future in which it is second nature for people to access photos, video, music, games and any other content they wish through any screen they wish, no matter where they are.

To succeed, retailers will need to win the confidence of these empowered, multi-screen-using, multi-media equipped consumers. This is where IBM’s Stephen Shaw, comes in with his ‘Winning Over the Empowered Consumer’ keynote presetation. 9.40 am, Friday, May 25.

He will present an overview of new research showing how consumers are embracing technology throughout the shopping process and seeking enhanced shopping experiences. Those experiences include better product selection, service, and convenience. Learn how retailers need to explore every available option to harness these demands and create a new generation of ‘brand fanatics’. Discover how retailers and consumer-focussed companies can create brand fanatics from today’s knowledgable, dynamic, and empowered consumers.

Mr Shaw will be sharing insights gained from an IBM survey of more than 30,000 consumers in 15 countries – 3000 of them from Australia.

– And that’s invaluable hard data to take home and use in your business. Another session where the focus is on the new digital consumer will come courtesy of GfK Australia’s managing director, Gary Lamb (pictured right) expertly supported by Maxwell International’s John Swainston.

‘Retail Global Trends and Our Future’ (11:30 am, Thursday, May 24), is all about analysing retail and consumer data and market trends. Mr Lamb’s opinion on the implications of consumer purchasing patterns is often sought internationally because his experience of so many markets, in so many territories. Attend this session and understand what current and historic market dynamics might mean for retail and industry.



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