Canon Australia has announced September availability of the Canon PowerShot SX500 IS, ‘the world’s lightest 30x zoom camera’.
When Canon’s ZoomPlus digital zoom technology is applied, that range pushes out to 1440mm (60x), with neglible image degradation, according to Canon.
‘Consumers are increasingly demanding greater resolution, lens quality and optical zoom range in compact cameras. With the launch of the Canon PowerShot SX500 IS, we are broadening the Super Zoom category to deliver a high-performance, ultra-compact and versatile camera with an extraordinarily powerful zoom lens,’ said Kai Lebens, brand nanager, Digital Still Cameras.
‘No matter how far digital technology advances, the lens continues to underlie a camera’s performance. Canon has 75 years of producing world-first optics and Australians know that purchasing a Canon camera means they are getting the highest-quality lens available.’
One of the challenges with a long zoom range is that the slightest camera shake can mean you lose your subject when trying to take a photo. However, with the PowerShot SX500 IS and the latest Canon Framing Assist function, ‘Seek’, you can still get a great photo, no matter how far away your subject is. Simply holding the Seek button allows the user to quickly re-frame their shot on their chosen subject without zooming back and forth, enabling them to bring far away images back into frame without losing their focus.
· 30x Optical zoom Canon f/3.4-5.8 lens equivalent to 24-720mm in 35mm;
· 60x ZoomPlus equivalent to 1440mm in 35mm;
· DiGIC 4 processor;
· 16MP CCD Sensor;
· 32 Scene Smart Auto;
· HD movie recording;
· 3-inch LCD (461,000 dots);
· Intelligent IS.
Canon does not publish local RRPs, but the camera is offered in the US at US$329 and in the UK at 279 pounds.