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Two sub-$200 models added to Lumix range

February 17, 2011: Panasonic has announced two new sub-$200 S Series Lumix cameras – the 14.1-megapixel DMC-S3 and 12.1-megapixel DMC-S1.

Panasonic says the new models have been developed for users picking up a digital camera for the first time.

‘These compact, lightweight and new look entry level models are ideal for first-time digital camera users. The S Series is a great asset to anyone looking for an easy-to-use point and shoot model which still delivers exceptional quality images,’ said Richard Philips, product marketing manager for Lumix.

Panasonic’s iA mode offers a suite of technologies that engage automatically with no setting changes needed by the user – from MEGA OIS to reduce blur from hand-shake; to Intelligent Scene Selector, which makes the best settings for common situations such as Portrait, Night Scenery or Sunset.

The cameras have a distinct rounded shape that fits comfortably in the palm of the hand. For sharing stills and movies with family and friends, the Lumix Image Uploader makes it simple to upload photos to Facebook and videos to YouTube.

The S3 has 70MB of built-in memory and slightly better digital zoom performance.

The S3 has an RRP of $169 and is available in black white and red, while the S1, in black, silver and pink, is just $149. Both cameras are available in March.

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