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New Powershots feature HD movie shooting

January 6, 2011: Canon Australia has announced the PowerShot A3200 IS, A2200 and A1200; low-cost models all featuring HD movie recording.

BELOW (from l to r): Canon Powershot A3200 IS, A2200 and A1200.

The new models will also incorporate a ‘Creative Filter Mode’, a feature previously exclusive to higher-end models. The Creative Filters allow users six different effects: Miniature Effect; Fish-eye Effect; Poster Effect; Super Vivid; Toy Camera; and Monochrome. The Monochrome feature dramatically changes the impression of the photo with three different colour options: Black and White, Sepia, and Blue. These creative options are easily achieved with the addition of the feature on the mode dial.

‘Very few entry-level players on the market offer the quality and clarity of image produced by Canon’s signature technologies,’ said Danielle Hinton, brand manager, DSC, Canon Australia.‘Our Intelligent Auto feature recognises any scene from bright backlit shots, to landscapes with blue skies, macros and sunsets. The feature detects the optimum image settings for that scene, ensuring that users can easily capture true-to-life shots every time,’ Ms Hinton said.

The new cameras also feature Canon’s Intelligent Flash Exposure technology which automatically detects whether flash is required and adjusts the flash output, shutter speed, aperture and ISO speed accordingly to best suit the photo being taken. Intelligent Flash Exposure technology reduces problems such as shadow on faces, flash not reaching the subject or highlight blow-outs.

Both the PowerShot A3200 IS and A2200 feature a 14 megapixel sensor while the PowerShot A1200 features a 12 megapixel sensor. The PowerShot A3200 IS has a 5x zoom lens while the PowerShot A2200 and A1200 have 4x zoom.

The addition of the HD Movie Recording feature will appeal to households with HDTV, and with the inclusion of ZoomBrowser EX and ImageBrowser software, editing those special moments is made easier. Users can now share their moments with the ability to create a DVD of their video footage.

Local pricing has not been announced. The new modesl will be available from February/March.

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