Inside Imaging’s product muster is the place to go to find the most comprehensive ‘one-stop-shop’ new product coverage in the universe: Sony launches vlogging interchangeable… Tamron flags 16.6x APS-C zoom lens
Sony launches vlogging interchangeable
The $1249 ZV-E10 is Sony’s new offering in the video-centric interchangeable lens camera segment.
Sony ZV-E10 August 2021 
Sony says its it first Alpha-series camera aimed at vloggsters (aka ‘content creators’). It is based solidly on the Sony 6000 series, but with enhancements for the wonderful world of videography, including a fully articulating screen, and a zoom lever around the shutter button which can operate power zoom lenses.
It has a 24-megapixel CMOS sensor and supports 4K video shooting plus Slow Motion with high picture quality (FHD 120p). Hybrid Log-Gamma (HDR), S-Gamut3.Cine, S-Log3, S-Gamut3 and S-Log3 are provided in the video settings. Electronic image stabilisation with Active Mode is also available to ensure stable video recording even while walking. Advanced AF technology provides fast, precise AF with excellent tracking performance, while the built-in microphone can record high quality audio. The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video, Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing. Users can also customise the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity.
The Alpha ZV-E10 and the ZV-E10 Single Lens Kit, featuring the E PZ 16-50mm f/3.5-5.6 OSS power zoom lens will be available in black or white from August. The camera body has an RRP of $1249, while the camera and lens kit is priced at $1449.
Read the full nine-page, 20-footnote magnus opus of a press release here: Alpha ZV-E10. It’s a doozy!
Tamron flags 16.6x APS-C zoom lens
Tamron has announced a super-zoom lens for Fujifilm and Sony APS-C mirrorless cameras featuring a 16.6x zoom ratio. Announced its intention to launch the lens ‘within 2021’ that is. The 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) lens will cover an impressive 27mm to 450mm (full-frame equivalent) zoom range.
We’ve attached the press release here, but to be honest there’s not much more to glean from it. Pictures of the lens indicate it’s quite compact for such a big zoom range.
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