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New Ilfocolor single use camera announced

Ilford Imaging Europe GmbH (professional photo, fine art inkjet papers, etc) has taken another step into the analog photography world with the release of an Ilford Ilfocolor Rapid Retro Edition Single Use Camera.

This comes hard on the heels of the success of the Ilford Sprite II compact film camera, announced late last year. And as with the Sprite – which was originally released in the 1960s – the Ilfocolor Rapid pays homage to Ilford’s past: while Ilford was best known for its black & white film and photographic paper, it also sold a range of Ilfocolor colour negative film.

It’s a great way to trial the distinctive look and feel of film without breaking the budget.

The Ilford Ilfocolor Rapid single use camera is pre-loaded with 27-exposure ISO 400 colour negative film. The fast film combined with a built-in flash makes the Ilfocolor Rapid a versatile performer, delivering great results outdoors and indoors in low light as well.

(Unlike many digital cameras), the single use film camera features an optical viewfinder – essential when shooting in bright sunlight. It’s equipped with a fixed-focus wide angle (31mm) f11 lens. Shutter speed is 1/125 sec. The camera delivers sharp images down to 1m.

Ilford sponsored Mike Smith’s Ford Escort RS Turbo in the 1980s. The Ilford Ford Escort RS Turbo was even produced as a collectable.

It’s pre-loaded with an AAA battery, with a 15-second recycle time for low light shooting and fill flash in bright daylight.

The new camera will be available from early May, with an Australian RRP of $19.95 (US$14.95 in the US market.)

Ilford Imaging Europe products are distributed in Australia and New Zealand by CR Kennedy & Company, the joint owners of the ILFORD Trademark.

For product enquiries contact:
CR Kennedy & Company Pty Ltd. Email: Phone: +61 3 9823 1555

Ilford Ilfocolor Rapid Retro Edition – Single Use Camera
Product code: 2005154


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