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Snappr acquires event photo sharing app

On-demand pro photography start-up,  Snappr, has acquired Eversnap, a wedding photo sharing app, for an undisclosed amount.
This is Snappr’s second acquisition, coming two years after it purchased Photographers.com.au, an Australian online professional photography business directory.

Snappr acquires Eversnap

According to the press release, Eversnap was ‘an early entrant to the event photo sharing space a decade ago, launching the top rated wedding photo app Wedding Snap in 2012 as a way to allow a wedding to be captured from dozens of perspectives’.

Customers, whoever is organising a wedding or event, pay to create a private folder via the Eversnap app, and guests can then upload photos to the folder. The US-based company rebranded to Eversnap in 2013, and a year later launched a professional photography service, which didn’t launch on Australian shores. Eversnap claims to have one million users, however it doesn’t elaborate if these are photographers, paying customers, or people who have downloaded the app.

Readers of Inside Imaging will be familiar with Snappr, a professional photography disruptor with notoriously low prices. It launched in 2016 in Sydney at the height of the race to ‘Uber-ify’ various services by acting as a middle man between a service operator and receiver. After gaining investment support from Silicon Valley-based venture capitalist firm, Y Combinator, the lads packed their bags and relocated to San Francisco in 2017.

Snappr has since grown to be one of, if not the, largest on-demand photography platform in the world, and covers over 200 metropolitan areas in the United States, as well as Australian capital cities. Shoots are offered with as little as two hours notice, and covers everything from family portraits, weddings, to real estate shoot.

According to the press release, Eversnap customers have produced tens of millions of photos through the platform, and Snappr will continue to host those photos for its customers.

Here’s a couple of quotes from the press release.

‘We are delighted to welcome Eversnap’s customers into Snappr’s fast growing family,’ said Snappr founder and CEO Matt Schiller. ‘They will now have access to our unrivalled network, as well as totally free hosting and gallery features.’

‘We are very pleased that Eversnap’s customers have found a great home in the Snappr network,’ said Eversnap co-founder and CEO Sasha Eslami. ‘Given Snappr’s unique technology and team, Snappr is now uniquely positioned to not only provide the best photography services but also to disrupt the traditional photography industry in many positive ways that will benefit both photographers and customers.’

Schiller says the acquisition is an ‘important step’ in the journey of ‘building the go-to brand for all things photography’.

One Comment

  1. Orlando Sydney Orlando Sydney August 28, 2020

    Interesting development.
    Not sure you can call a 4 year old business a start up anymore? Nor is it clear all their photographers are pros?

    Now getting past those questions. This is a smart move by them and I wonder if the deal was already in play before covid and the lock down. Perhaps their business in the US is going ok but in Australia many capital cities are not as buoyant as it was for sure.
    Buying into an established brand in a down turn could have snagged them a bargain. And if I can continue to read into the deal. They feel that the wedding and events market will get back to BC (before covid) levels in the near future.

    I still wonder if it’s worth it long term for many of their photographers loosing 30% to the booking fee. Good for the business for sure.

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