On-demand pro photography start-up, Snappr, has acquired Eversnap, a wedding photo sharing app, for an undisclosed amount.
This is Snappr’s second acquisition, coming two years after it purchased Photographers.com.au, an Australian online professional photography business directory.
According to the press release, Eversnap was ‘an early entrant to the event photo sharing space a decade ago, launching the top rated wedding photo app Wedding Snap in 2012 as a way to allow a wedding to be captured from dozens of perspectives’.
Customers, whoever is organising a wedding or event, pay to create a private folder via the Eversnap app, and guests can then upload photos to the folder. The US-based company rebranded to Eversnap in 2013, and a year later launched a professional photography service, which didn’t launch on Australian shores. Eversnap claims to have one million users, however it doesn’t elaborate if these are photographers, paying customers, or people who have downloaded the app.
Readers of Inside Imaging will be familiar with Snappr, a professional photography disruptor with notoriously low prices. It launched in 2016 in Sydney at the height of the race to ‘Uber-ify’ various services by acting as a middle man between a service operator and receiver. After gaining investment support from Silicon Valley-based venture capitalist firm, Y Combinator, the lads packed their bags and relocated to San Francisco in 2017.
Snappr has since grown to be one of, if not the, largest on-demand photography platform in the world, and covers over 200 metropolitan areas in the United States, as well as Australian capital cities. Shoots are offered with as little as two hours notice, and covers everything from family portraits, weddings, to real estate shoot.
According to the press release, Eversnap customers have produced tens of millions of photos through the platform, and Snappr will continue to host those photos for its customers.
Here’s a couple of quotes from the press release.
‘We are delighted to welcome Eversnap’s customers into Snappr’s fast growing family,’ said Snappr founder and CEO Matt Schiller. ‘They will now have access to our unrivalled network, as well as totally free hosting and gallery features.’
‘We are very pleased that Eversnap’s customers have found a great home in the Snappr network,’ said Eversnap co-founder and CEO Sasha Eslami. ‘Given Snappr’s unique technology and team, Snappr is now uniquely positioned to not only provide the best photography services but also to disrupt the traditional photography industry in many positive ways that will benefit both photographers and customers.’
Schiller says the acquisition is an ‘important step’ in the journey of ‘building the go-to brand for all things photography’.