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Rest In Peace: Geoff Cason, 1941-2019

Respected photo industry executive Geoff Cason, formerly of CR Kennedy, passed away on June 9, aged 78 surrounded by his family.

Geoff Cason, 3/1/1941 — 9/6/2019

Geoff was one of the industry’s more colourful characters and news of his passing was met with deep regret from his many friends and colleagues. He was variously described as ‘a true “knight of the road”‘, ‘a perfect gentleman, and ‘a truly nice man’.

During the 1970s Geoff was manager of Wagner’s flagship store in Elizabeth Street Melbourne. He then joined CR Kennedy in 1979 as national sales manager, retired almost 30 years later in 2007.

Together with Malcolm Kennedy, he was instrumental in maintaining number one market share with Pentax cameras in Australia for nearly 25 years.

‘Geoff was a larger-than-life rep of many decades and great close mates with many will. I’m sure he will be sadly missed. Rest in Peace, Geoff,’ said Richard Robertson, former managing director, Ted’s Cameras, and a close retail partner of Geoff and CR Kennedy during the Pentax ‘glory years’.

Always on the road visiting customers, Geoff is pictured above in a rare moment at his desk.

Geoff’s funeral will be held Tuesday, June 18 at 1pm at Heritage and Heritage Funerals,
733 Boronia Rd, Wantirna.


  1. Kazuhiro Fujii Kazuhiro Fujii June 13, 2019

    Another great legendary salesman and human being left us. There won’t be anyone like him today unfortunately…

  2. John Varigos John Varigos June 13, 2019

    Geoffery,A true friend ,colleague,confidant and house mate.You were taken far to early in your life.You will be sadly missed.
    You leave me with memories that we shared over 45 years that will always remind me of times we had together..Rest in Peace my good mate.
    John N Varigos.

  3. Brian Mckinnon Brian Mckinnon June 13, 2019

    RIP Geoff. I worked closely with Geoff even though I worked in the Adelaide office. He was a true gentleman and I got to know him better when, on a few occasions, he and I travelled to Tasmania to do the yearly Stallards trade show. Away from this he was always willing to mentor the younger employees and offer support and encouragement. Good memories of a great guy who was respected because he was a gentleman who was always happy to get out and visit his customers and support them. Very sad news. Sadly I will miss the funeral so condolences to his family.

  4. Graham Carter Graham Carter June 13, 2019

    Geoff ,R I P a Great mate and friend to all the Photographic industry .In latter years we would chat and catch up all to infrequent ,as happens in this all busy world, but when it did we would reminisce of tales tall and true and after a few glasses tall stories probably won through. Geoff will be sadly missed,but I feel as I’m sure we all do ,fortunate to have known Geoff Cason .

  5. Jim Hugo Jim Hugo June 15, 2019

    I did not work closely with Geoff but knew him as a very loyal company man , a great
    salesman and dedicated to his job , he was taken way to soon , my sincere condolences
    to his family RIP Geoff

  6. Graham Hines Graham Hines June 17, 2019

    I’ve known Geoff since my Wagner days in the mid 70’s. He was a great friend and mentor. I will miss him very much.

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