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PhotoCounter has compiled a 2017 press release compendium – somewhere you can come to grab the full press announcement supporting a new camera or lens release.

A .PDF or .DOC is provided when applicable, and if we can’t supply a link to the official press release, we will guide you to the PhotoCounter report. Releases are by brand, and in chronological order.

Click here to see the 2016 compendium.


Canon G1 X Mk II. October 13.
Canon EF 85mm f1.4;
TS-E Macro Tilt Shift 135mm f4l, 90mm f2.8, 50mm f2.8; Speedlite; Macro Twin Lite MT-26EX-RT. August 29.
Canon EOS M100. August 29.

Canon EOS 200D/Rebel SL2. June 28.

Canon EOS 6D Mk II. June 28. 

Canon PowerShot SX730 HS 40x Zoom. April 6
Canon EOS M6. February 15.
Canon EOS 77D, 800D. February 15.
Canon PowerShot G9 X Mk II. January 5.
Canon PowerShot SX430 IS + two IXUS + Legria. January 5.


Fujifilm X-E3; 80mm f2.8. September 7.
Fujifilm 45mm f2.8. September 7. 
Fujifilm GF 110mm f2 and 23mm f4. April 19.

Fujifilm Instax Mini 9. April 12.

Fujifilm MK 18-55mm T2.9 zoom & MK 50-135mm T2.9 telephoto. February 28.
Fujifilm X-T2 and X100F. January 25. 
Fujifilm FinePix XP120. January.


Lexar JumpDrive Tough. April 6.
Lexar 256GB micro SDXC UHS-II memory card. March 2.
Lexar Professional 3500x 2.0 CFast card. January 31.

Nikon D850. August 24.
Nikon 70-300mm f4.5-5.6E ED VR AF-P. July 12.

Nikkor DX 10-20mm f4.5-5.6G, 8-15mm f3.5-4.5, and AF-S 28mm f/1.4E ED. May 31.

Nikon Coolpix W300. June 1



Olympus M.Zuiko Digital ED 17mm f1.2 PRO; 45mm f1.2 PRO. October 26.
Olympus OM-D E-M10 Mk II. September 1.

Olympus Tough TG-5. May 10.



Panasonic Lumix G9. November 10.
Panasonic Lumix TZ90 travel camera. April 19.
Panasonic Leica DG Vario-Elmarit 8-18mm f2.8-4.0 asph. April 19.
Panasonic Lumix DC-GH5. January 5, 2017.
Panasonic Lumix DC-GX850. January 5, 2017.
Panasonic Lumix DC-FZ80. January 5, 2017.
Panasonic Leica DG Vario-Elmarit 12-60mm f2.8-4.0 asph + Lumix GX Vario 12-35mm F2.8 II + Lumix GX Vario 35-100mm F2.8 II + Lumix GX Vario 45-200mm F4.0-5.6 II + Lumix GX Vario 100-300mm F4.0-5.6 II. January 5, 2017


Sony a7r III. October 25.
Sony FE 24-105mm f4 G OSS. October 25.
Sony RX10 IV. September 15.
Sony RX0 action cam. September 1.

Sony a9. April 20.

Sony 100mm F2.8 STF G, 85mm f1.8, Flash unit. February 8.


Sigma 14mm f1.8 DG HSM; 24-70mm f2.8 DG HSM Art. June 28

Tamron  SP 24-70mm f2.8 VC USD G2. July 7.
Tamron SP 70-200mm & 10-24mm and 10-24mm. February 15.


Leica CL mirrorless camera. November 22.
Instax Share SP-3 SQ. October 26.

Hasselblad H6D-100c. October 13.
Tomy Printoss. October 11.

Samyang AF 35mm f1.4 Sony FE. October 11.

GoPro Hero 6. September 29.

Ricoh Theta V. September 28.

Polaroid One Step 2. September 26.
Profoto A1. September 20.
Hasselblad X1D Field Kit. September 19.
Elinchrom ELB 1200. September 19.
Leica V-Lux Explorer Kit. August 29.
Leica TL2 mirrorless. July 11.
Zeiss Milvus 35mm f1.4 Canon EF Nikon F. June 26.
DJI Spark. June 15.
Samyang 35mm f2.8 AF E-mount lens. June 7.
Profoto B1X monolight. May 16. 
DJI Goggles. May 12.
Phase One IQ3 100MP Achromatic. May 12.
FotoPro Tripods. April 28.
Rotolight AEOS LED kit. April 28.
Zeiss Batis 135mm f2.8 FE. April 13.
Polaroid Design 3D Pen. May 12.
DJI SeaGate Fly Drive. April 27.
Jinbei MSN Studio flash, Q6 Studio Trigger, and Mars 3 portable flash. April 6.
Hasselblad 120mm f3.5 Macro. March 3.
Jinbei TR611C TTL flash trigger. February 22.
Leica M10. January 18. 
Polaroid Pop. January 8, 2017.

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