While Canon Australia is off on a marketing communications campaign of its own, parent Canon Inc has signed on as title sponsor of the Bledisloe Cup 2018, the annual competition between the New Zealand and Australian rugby union teams.
Nissan Stadium in Yokohama will host the third Canon Bledisloe Cup match in October.The third match in this year’s Canon Bledisloe Cup is to be played at Nissan Stadium, Yokohama City on October 27. This is the second occasion that the competition will come to Japan, having last been held in the country in 2009. Japan is a keen rugby country, and has a history of success in the Rugby World Cup.
Canon is also an official supporter of the Japanese National Rugby Team and an official sponsor of the Rugby World Cup 2019 in Japan. The Company has signed a contract to become title sponsor of the Canon Bledisloe Cup 2018 as part of its efforts to foster momentum leading up to the Rugby World Cup 2019.
Canon will provide behind-the-scenes support to members of the press covering the tournament, including camera and lens maintenance services and product loans.
‘Canon is delighted to be the title sponsor for the Canon Bledisloe Cup 2018,’ said Canon Inc chairman & CEO Fujio Mitarai. ‘Two of the world’s top teams, the New Zealand All Blacks and the Australia Wallabies, will face off at Nissan Stadium – which will also host the Rugby World Cup 2019 Final – generating further excitement for next year’s tournament.
‘In addition to supporting professional photographers and news media from Japan and overseas as they capture the intense action, Canon will work together with the Japan Rugby Football Union, New Zealand Rugby, Rugby Australia, relevant authorities, local government and other corporate sponsors, doing our utmost to support the tournament.’