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Specular fills L&P-shaped gap in Sydney market

Melbourne-based professional distributor and reseller Specular has just opened a Sydney showroom, in part to fill the gap created by the closure of L&P Photo earlier this year.

Specular has assumed Australian distribution from L&P for Phase One, Phase One Industrial, Phase One Cultural & Heritage, ARCA SWISS, and Cambo, as well as being Australian’s leading Profoto lighting dealer.

The new showroom is at Suite 18, 112 McEvoy Street, Alexandria – just around the corner from Canon’s Sun Studios. Plans are underway for a full redevelopment of the showroom space early next year to match Specular’s sophisticated Melbourne outlet (above right).

Specular made the decision to open a Sydney outlet on news of the demise of L&P. Richard Williamson, well-known to professional photographers and the broader industry through his long service with L&P, has joined Specular’s Sydney team.

‘Specular has always provided the best of breed imaging products to our clients. We have an 11-year history of supplying and supporting some of Australia’s best photographers from our Melbourne showroom, now it’s time to bring our unique offering to Sydney,’ said Specular’s managing director; Rory Shinners.

With regard to L&P Digital Photographic, Rory Shinners also commented, ‘I would like to thank Bruce Pottinger and the team at L&P for their long time commitment and service to the Australian photographic community. Bruce is to be commended for his 38 years of supporting some of Australia’s greatest photographers. L&P have been great friends and their presence in the industry will be sorely missed.’

Specular is also an Apple Authorised Reseller and stocks many leading brands such as Eizo, Manfrotto, ThinkTank, Tenba,  ‘plus just about anything else a professional photographer needs.’

For any enquiries, or to arrange a demo or hire, please contact Specular on 03 9091 2111, visit or email

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