Melbourne HP Indigo specialist PMI has scored the contract with Australian online graphic design success story Canva for a new print and delivery service in Australia called Canva Print.
Canva, founded in 2012, offers a drag-and-drop, template-driven system for DIY design of artwork. It has over a million photographs, graphics, and fonts available and more than 10 million people around the world have used its online tools for web and print media design and graphics, for everything from business cards to online animated GIFs to business cards.
Photo retailers would do well to familiarise themselves with Canva – both as a something to recommend to customers, by which they can develop their graphics printing businesses. (That is, customers can bring their Canva-originated digital files for you to print rather than sending them through PMI’s service.) Canva could also be a gateway for retailers to offer basic marketing collateral design services themselves – it’s much easier to create artwork via Canva than, say, Photoshop.
PMI, based at Fitzroy, is one of Australia’s top HP sites, running five HP Indigo presses as well as HP wide format machines. In 2012 it established a wholesale fulfillment business to compete with the likes of Photo Create. It has a well-guarded client list believed to include Snapfish and UK online giant PhotoBox.
When we last looked at PMI, in 2014, it claimed to be handling over 40,000 individual orders per day.