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Full frame macro 50mm from Sony…Cinema 4K from Panasonic HC-X1…Snap on a ‘Blad…SD card-sized Wi-Fi adaptor from Canon…

Full frame macro 50mm from Sony
Sony has introduced a new 50mm macro lens for the Alpha E-mount camera system, the FE 50mm F2.8 Macro lens (model SEL50M28), with an RRP of $849.

Sony-50mmWhile the F2.8 maximum aperture is hardly ground-breaking, Sony says it ‘offers outstanding image quality and bokeh’. The 1:1 macro capability allows for get sharp close-ups.

Other features include focus-mode switch, focus-range limiter, and a focus-hold button, which enhgance the macro shooting capabilituies.

The FE 50mm F2.8 has a 16cm minimum focusing distance. The 50mm frame captures more background compared to longer focal-length macro lenses. Thr lens weighs 236g, and is (somewhat) dust and moisture resistant. ‘(‘ Not guaranteed to be 100 per cent dust and moisture resistant.’)

The new FE 50mm F2.8 Macro lens features Extra-low Dispersion (ED) glass to effectively compensate for axial chromatic aberration at close focus. It has a circular aperture design for better bokeh.

Sony says ‘and the optical and mechanical construction of the lens has less flare and ghosting even without a lens hood.’

Available this month.

Cinema 4K from Panasonic HC-X1
Panasonic ‘is set to introduce’ the HC-X1, a professional-quality handheld 4K camcorder. It won’t be actually launched until December, but it’s reassuring to know all is at the ready! (Well, except perhaps for local pricing. In the US the HGC-X1 is US$3499.)

pchcx1The HC-X1 can record in Cinema 4K (4096 x 2160) at 24p, 4K (3840 x 2160) at 50p/60p, dual 4K and FHD (via dual SD cards) and Infrared.

It combines a 1-inch MOS sensor and 24mm wide, 20x zoom Leica Dicomar lens.

Professionals who travel and work in different countries can switch recording frequencies between 50Hz, 60Hz and 24Hz. Videos can be recorded in the MOV, MP4 and AVCHD file formats.

The 3.5-inch monitor built into the camcorder handle can be pulled out and turned vertically 270 degrees for easy high or low-angle shooting, and is supported by a tilting1.77 million dot OLED electronic viewfinder.

For shooting video outdoors or in bright light, there is a built-in variable ND filter with 1/4, 1/16 or 1/64 settings. For professionals who need more control, Gain and White Balance settings can be changed in camera and the HC-X1 is also equipped with a wealth of manual focus assist functions, such as MF Assist, One-Push AF, Expand/Peak, Focus Transition and Focus Area selection.

Snap on a ‘Blad
Motorola Moto Z smartphone owners can snap a (sort of) Hasselblad camera on to their phones for 10x optical zoom and RAW image files.

MotorolaThe Hasselblad True Zoom is one of several snap-on ‘Moto Mods’ for Moto Z phones which attach to the back of the phone. Others modules include 6w stereo speakers and a projector.


The attachment gives the phone the look and feel of a Hasselblad-branded compact camera, complete with a physical shutter button and zoom controls. A prominent lens on the front gives 10x optical zoom. It’s also equipped with a Xenon flash.

The US$250 the attachment allows your Moto Z phone to shoot RAW photos, share them instantly with family and friends, and to have them automatically backed up for two years through Google Photos.

SD card-sized Wi-Fi adaptor from Canon
Canon has announced a new SD card-sized Wi-Fi Adapter W-E1. When placed in an EOS 7D SD card slot, it provides it with Wi-Fi capabilities such as easy transferring of images and MP4 videos, as well as use of the Canon Camera Connect App for remote capture of still images via a compatible smartphone or tablet.

The Wi-Fi Adapter W-E1 will be sold with the EOS 7D Mark II body as well as sold separately, and can also be used with the EOS 5DS and 5DS R as well as previously purchased EOS 7D Mark II cameras, following a firmware upgrade. When used with EOS 5DS and 5DS R cameras, the Wi-Fi Adapter W-E1 functionality is limited to the transfer of still images only. The W-E1 will support 802.11 b, g and n using the 2.4 GHz band.he Wi-Fi

The Adapter W-E1 is scheduled to be available soon, probably for under $100. A firmware update to enable compatibility with previously purchased cameras is currently scheduled to be available in early September 2016 for the EOS 7D Mark II camera and November 2016 for the EOS 5DS and 5DS R cameras.

The adaptor doesn’t store images. A CompactFlash card must be used in the dedicated CF card slot.

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