Consumer classes, a new multi-media product and business-focused sessions were among the new photo and print initiatives, solutions and services announced by IPI at a ‘Super Launch Party’ event held to coincide with the 2016 Super Bowl.
In addition, the July conference, under the theme ‘Fearless Re-invention’, will be complemented by pre-Conference ‘Boot Camps’. These intensive two-day workshops are on developing a B2B revenue stream for your photo retailing business; and ‘retail rescue and re-invention’ – developing a fresh store experience, culture and brand.
‘Hit the books before the first day of IPIC with these immersive Boot Camp classes. While only US$699, these small session, two-day classes are value at over US$3000 and will provide your business with the tools to be successful,’ said Stuart Holmes, managing director of IPS, the Australian and New Zealand affiliate of IPI – Member Network.
Click here for details on the Boot Camp sessions.
IPI – Member Network has in previous years kept its powder dry for the conference, ‘but due to the volume of new initiatives IPI is launching, the company is rolling out program highlights via a series of live broadcasts.’
IPI executive members Ron Mohney, Brenda DiVincenzo and Erin von Holdt introduced the company’s new initiatives during the Super Launch Party. Several current IPI members – including Jill Boswell from New Zealand – offered live testimonials on how they have leveraged products and services available to the IPI – Member Network.
‘Basically, IPI members have business just like yours across the world with the same opportunities and problems that we all face, but got together and formed their own marketing group over 30 Years ago as they foresaw that the ‘Big Boys’ (Kodak, Agfa, Konica and Fujifilm) wouldn’t be there to help as they used to,’ said Stuart Holmes.
‘They have put together tested and tried marketing and promotions for all those seasonal photo opportunities through the Year, Mother’s Day, Father’s Day, Holidays, etc, for high margin services such as scanning, photo restoration, DVD/CD conversion, photo gifting, canvasses and other home decor products, online printing and more.
‘IPI is revolutionising the specialty photo and print industry by combining mobile, digital photo, video, signage, home and office décor, and traditional photo into a new dynamic online and brick and mortar business.’
Australians and New Zealand retailers considering attending the conference can now view the video of the ‘Super Launch Party’ event, which goes into detail about 14 new launches to be featured at IPIC 2016.
Among the new developments from IPI Member Network:
– Members now have access to exclusive packaging solutions including templates and tips, as well as packaging products available at a discount through Supplying Partners.
– IPI has created a worldwide, public directory with search capabilities to market and find member locations (www.ipimembernetwork.com).
– New consumer classes and events with comprehensive marketing materials including basic Android photo tips, Instawalks and monthly social gatherings. Additionally, members now have access to a classes-and-events brochure template.
– Changes to IPI’s web site (www.ipiphoto.com) and the introduction of member-managed websites were unveiled.
You need to be an IPI Marketing Group International Member via Independent Photo (IPS) to enjoy specially negotiated membership rates of $995 +GST per year (either AUD$ or NZ$).
Click here for the application form.
…And to read a personal invitation from Larry Steiner, chairman, IPI – Member Network chairman, Larry Steiner, to Photo Counter readers to attend IPIC 2016, click here.