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DCW launches Kent Street prolab

Sydney’s CBD has a new professional photographic printing business with the opening of Kent Street Studio at 362 Kent Street, Sydney.

Kent Street Studio’s lead printer, Serge Leyva Seigli.

This address will be familiar to PhotoCounter readers as the home of Foto Riesel and then the Digital Camera Warehouse central Sydney retail outlet. Kent Street Studio is located above Digital Camera Warehouse but is a separate business with a separate ABN. They do, however, share an chief executive in Lucinda Dalton, as well as the Kent Street building.

‘We are excited and proud of this new venture,’ said Lucinda. ‘We believe it is critical to imaging, to photography and for the creativity of so many photography enthusiasts. Professional printing is the final stage in the life of a photograph. Our passionate team will use their years of experience and their commitment to art to help people capture their images on paper.’

Digital Camera Warehouse has offered online printing services since it acquired the Kent Street site early last year. These services will now be handled by the new Kent Street Studio business, but the new focus is on the premium end of the market, and making one-off fine art prints in consultation with the customer. The Kent Street Studio ‘process’ involves meeting with the client to discuss requirements and even having them in to watch the print com off the printer.

A range of premium inkjet substrates from Chromajet, Innova and Hahnemuhle is offered with ‘fine art’ prices starting at $36 for an A4 print, up to $170 for an A1 poster. ‘Standard’ silver halide printing on Kodak Endura paper is offered up to 12×18 inches.

There’s also a comprehensive range of film processing services offered: colour neg and black and white; 35mm and medium format. Previous owner of Foto Reisel, John Wallace, had built up a large group of film enthusiast customers before DCW acquired the business.

The Studio is equipped with a Noritsu QSS-3801 HD silver halide lab, a Noritsu scanner and Canon wide format printers. Kent Street Studio (and DCW) marketing manager Mark McDonald added that ‘we will be expanding on that in the coming months’.





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