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Camera sales on the up

GfK has reported a year on year growth in the Australian ‘Photo’ category for July-September, the first positive quarterly result in over three years.

Mirrorless interchangeables enjoyed a double digit increase compared to Q3 last year, according to GfK.

Lenses also had double digit growth, while DSLRs experienced strong single digit growth compared to Q3 2014.

Overall, the Photo category – cameras, lenses, camcorders and consumer/office printers –  grew by 4 percent compared to July-September 2014:

Source: GfK TEMAX® Australia, GfK
Source: GfK TEMAX® Australia, GfK

‘The Photo category actually looks positive overall,’ GfK analyst Min-Woo Jeong told PhotoCounter.

He said even in the troubled compact category, although overall sales continue to fall, average selling prices have risen, with premium super-zoom and large sensor models ‘doing fairly well’ and pushing up the category ASP by 18 percent since Q3 last year.

Action cameras are also continuing as a strong category.

He said that DSLRs still accounted for around 70 percent of the interchangeable lesn camera market.

Although there was a dip in July, CIPA shipment data indicates the relentless trend of year on year decline could be at an end.
Interchangeable Lens Cameras: Although there was a severe dip in August, CIPA shipment data indicates the relentless trend of year on year decline could be coming to an end.  (Source: CIPA)

The positive result supports the latest camera shipment data from CIPA which also shows a similar pattern: an arrest in the decline in shipments of interchangeable cameras – with an increase in mirrorrless models – and lens shipments also picking up.

Min-Woo noted that the CIPA data followed a similar trend and said it was feasible that ‘the market may have hit bottom.’

(Source: CIPA)








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