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‘Online an ACCC priority’

The Australian Competition and Consumer Commission has issued proceedings in the Federal Court against the operator of the online electronics grey marketer Electronic Bazaar for alleged breaches of the Australian Consumer Law (ACL).

BazaarThe ACCC alleges that Dhruv Chopra made false or misleading representations about the availability of consumer refund rights and the extent of Electronic Bazaar’s liability for faulty goods.

Electronic Bazaar (aka ‘Top End Electronics’) offers an extensive range of leading-brand cameras from compacts right up to high-end Canon and Nikon SLRs, and even Leicas and Hasselblads. It also has a massive lens range. It claims on its FAQ page that ‘all our prices include GST and if shipped from overseas include all duty and taxes.’

However, it only offers a tax invoice on request. Electronic Bazaar pricing undercuts authorised local retailers by 20 percent or more.

Bazaar2The alleged representations include statements to the effect that consumers who purchased goods through the Electronic Bazaar website were not entitled to a refund for goods which were no longer under an express warranty; or where the goods had been used or not in original condition or packaging; or unless the goods were faulty on arrival; or unless a claim was made within a specified time period.

It is also alleged that Mr Chopra made false or misleading representations that consumers’ refund rights were against a company called ‘Unreal Technologies’ or ‘Unreal Technology Private Limited’, when both of those companies were, literally, unreal.

Elsewhere on the website it is stated that ‘the pricing guidelines are translucent and fair.’ 

The ACCC has flagged online retail shennanagins as a top priority with this court action: ‘Consumer issues in the online marketplace are an ACCC priority,’ said ACCC Commissioner Sarah Court. ‘The ACCC has a particular focus on representations about consumer’s rights when they are buying products or seeking refunds.

‘Consumers are entitled to receive a refund, repair or replacement including when the goods purchased are faulty or do not match their description. Traders cannot impose terms and conditions that exclude or waive these consumer guarantees under the Australian Consumer Law.’

The ACCC also alleges that Mr Chopra wrongly accepted payment and then did not supplying goods within the specified time or, where no time was specified, within a reasonable time.

The ACCC is seeking interim injunctions against Mr Chopra to restrain Mr Chopra from continuing to engage in the alleged conduct. The ACCC is also seeking pecuniary penalties, declarations that Mr Chopra contravened the ACL, final injunctions and costs.

The matter has been filed in the Federal Court’s Fast Track List and is listed for an interlocutory hearing in Melbourne on December 16.

(Consumer feedback on Electronic Bazaar is almost universally negative, to the point of being alarming. And it’s not as if they just popped up yesterday – some of these complaints go back many years. The ACCC may have bumped into the tip of the iceberg.)


  1. Duncan Dodd Duncan Dodd December 5, 2014

    What has taken the ACCC so long to start acting on these online suppliers?

    • Keith Shipton Keith Shipton Post author | December 6, 2014

      Exactly my thoughts Duncan. There’s a litany of customer complaint going back five years or so here. Maybe fining Harvey Norman stores is a better look for the ACCC. Local retail has a bad image problem thanks to the likes of Choice – low end operators like this don’t help the cause.

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