Kodak Alaris has discontinued its agreement with Leading Edge Group New Zealand for management of the Kodak Express program, after cutting similar ties with Leading Edge in Australia last month.
The relationship will end on May 1, allowing ‘time to transition all material and services in an orderly manner’.
Kodak Express New Zealand members were informed of the decision via an email this week from Steve Nichols, business director, ANZ, Kodak Alaris and Steve Snookes, general manager, Leading Edge New Zealand.
Kodak Express New Zealand members have a history of dissatisfaction with the recent administration of the program, and were in open revolt back in 2012 due to ‘concerns around the value derived from the program and relevance in today’s market’, as explained by Kodak’s David Santer at the time.
Some were also unhappy with Kodak’s requirement that they use Kodak APEX dye transfer printing equipment and consumables.
The letter to KEx NZ members was almost identical to the previous communication with KEx Australia members.
It spoke of Kodak Alaris ‘working to finalise the 2014 marketing plans which will involve the introduction of some new, key consumer messages designed to expand consumer awareness, premium market positioning and sales growth’.
We asked Michael Palm, newly-appointed marketing manager with Kodak Alaris, when the new program would be presented to Kodak Express members:
‘Our marketing plans for 2014 were delayed due to the cancellation of regional meetings in late-2013 due to political unrest in Thailand,’ he responded.
‘Last week saw the Kodak Alaris Regional Kick-Off meeting in Jakarta, which was attended by a variety of Kodak Alaris staff from South-East Asia, and also US, as well as distributors and customers from the region.
‘The presentations and marketing activities planned for 2014 will be discussed internally over the coming weeks with a program to be launched shortly after. We will be sharing this program with all KEX Members after this time.’