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Fuji X30 features premium viewfinder

Fujifilm has announced the X30, featuring a ‘Real Time’ viewfinder, dual control rings, and new ‘Classic Chrome’ Film Simulation for dramatically coloured photos.

x30Fujifilm says the X30’s Real Time Viewfinder, is ‘the largest, brightest, fastest and highest resolving viewfinder in its class’. The camera also has a 12-megapixel 2/3-inch X-Trans CMOS II sensor combined with an EXR Processor II, a tilting 3-inch 920K-dot LCD monitor, increased battery performance, and a strong, lightweight, die-cast magnesium alloy body.

The 2.36 million-dot organic EL viewfinder incorporates a dedicated lens that improves visibility by automatically controlling the viewfinder’s brightness according to the ambient light levels. The Live View display can also be set to reflect shooting conditions, or offer a natural view close to what is seen with the naked eye, while the viewfinder’s eye sensor automatically switches the visible information when the camera is positioned vertically or horizontally.

The Fujifilm X30’s f2-2.8 4x lens is made up of 11 glass elements in nine groups, including three aspherical lens elements and two ED lens elements. Additionally, the X30’s lens incorporates seven diaphragm blades ‘for stunningly soft ‘bokeh’ to make your subject stand out from the background’.

The X30 has an optical 4x manual zoom lens and an image stabilization mechanism that shifts five lens elements to compensate for camera shake by up to four stops. Fujifilm clains the image stabilisation system effectively prevents motion blur while stopping vignetting and loss of image resolution that usually results from shake compensation.

There are two rings on the lens: a manual zoom ring and control ring. The control ring is positioned behind the manual zoom control and allows the immediate change of aperture and shutter speed settings while fine-tuning image composition. Functions such as ISO sensitivity, film simulation, white balance and continuous shooting can be assigned by pushing the control ring setting button at the front. Two top-plate dials and six function buttons positioned on the back of the body also offer faster access to regularly-used features for a more instinctive operation.

The new ‘Classic Chrome’ film simulation mode delivers muted tones and deep colour reproduction. Users can also choose from eleven different modes that simulate the effects of traditional Fujifilm films.

The Fujifilm X30 will be available in late September at a local RRP of $829 – well over 30 percent up on the US price of US$599.


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