The Imaging and Digital Entertainment Association (IDEA) has begun marketing of the biennial Digital Show, to be staged at the Melbourne Convention & Exhibition Centre from October 16-18, 2015.
The show is to be billed as the ‘Largest Technology Event in the Southern Hemisphere’.
The AIPP will again present the Australian Professional Photographer Awards (APPAs) and this will be joined by other competitions and galleries for both still and video image makers.
The Digital Show’s presentation theatre has been upgraded to seat 400 in front of two giant screens. Another new feature is the inclusion of four Creative Learning Centres, each running three hands-on workshops per day. These classes will be limited to 20 delegates.
‘Amidst all of the latest technology from world-leading brands, there has never been so much inspirational work on display to fire the imaginations of photographers and videographers,’ said IDEA vice-president and show co-organiser, Robert Gatto. ‘We expect another record attendance from an expanded audience of gadget and tech lovers, enthusiast and amateur photographers, professional photographers, industry and trade suppliers.’
Online registration for the Digital Show will begin in mid-2015 with an early bird rate of just $10. Entry at the door will be $20. As the theatre presentations, speakers and workshops are finalised in early 2015, the program will be available online.
An intensive social media, online and ‘out-of-home’ advertising program will spread awareness from July.