Two-roll wide format from HP

HP has announced the HP Z5400, a 44-inch wide-format printer which runs two rolls of paper simultaneously.

HP says the multi-roll design reduces staff intervention and improves workflow.

The printer will allow photo retailers to offer new business-to-business services such as line drawings, plan printing, point-of-sale, indoor signage and backlit prints along with the normal photo prints and canvases.

It delivers simplified operation with USB flash drive and e-mail printing, a colour touchscreen, and print preview.

Key features:
– Fast delivery and turnaround time with dual auto switching rolls and smart workflow;
– HP Professional PANTONE colour emulation and embedded Adobe PostScript/PDF;
– Automatic drop detection and intelligent masking helps ensure image quality and reduces cleaning and waste;
– More efficient ink consumption due to an optimised ink configuration.

The Z5400 printer is available through photo channel distributor Photo Direct on the SmartClick program. Owners pay a set price for each millilitre of ink used, which will include service and support of the machine.

To view a promotional video on the HP Z5400, click here.