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Sony announces unique ‘lens camera’ for smartphones

Sony has announced two unique ‘lens cameras’ which attach to an Android smartphone for high resolution stills and HD video.

SonylenscamQX10Sony says the Cyber-shot DSC-QX100 and DCS-QX10 deliver ‘image quality and creative options to rival a premium standalone camera.’

The QX100 and QX10 attach with a supplied smartphone attachment that fits several popular smartphone models (width 54-75mm, maximum thickness 13mm). Connection to the phone is made via Wi-Fi and the latest version of Sony’s PlayMemories Mobile app. Wi-Fi pairing is even simpler for NFC smartphones, with easy one-touch connection.

The smartphone’s touch screen is the viewfinder and controls the shutter, movie recordings and adjusts settings like shooting mode, zoom and autofocus area.

Users don’t even need to attach the camera to the phone – smartphones can be used as a wireless remote control unit.

The Cyber-shot DSC-QX10 combines an 18-megapixel Exmor R CMOS sensor with a high-quality Sony G lens with 10x optical zoom range. Built-in image stabilisation combats camera shake.

lenscamhandsThe Cyber-shot DSC-QX100 features a 20-megapixel, 1-inch (13.2×8.8mm) Exmor R CMOS sensor. It also has a wide-aperture (f1.8 at wide settings) 3.6x Carl Zeiss Vario-Sonnar T lens with built-in image stabilisation.

Superior Auto helps get the best from any scene, while the QX100 also sports a dedicated control ring for camera-like adjustment of manual focus and zoom.

Accessory options include a soft carrying case and dedicated camera attachment case for a perfect fit with latest Sony smartphones and unspecified other maker smartphone models.

The Sony Cyber-shot QX lens cameras will be available from mid-October at RRPs of $279 for the QX10 and $599 for the QX100.
Specs COMMENT: At last – real innovation from a Japanese camera company! At IFA, Sony announced this all-new concept and a major upgrade to its GoPro alternative ActionCam. There are rumours of more out-of-the-box products to come from Sony, which seems determined to exploit its strengths as a sensor manufacturer. Competitors Canon and Nikon certainly don’t have anything comparable to these ‘lens cameras’ and haven’t even bothered with the actioncam segment. Their mirrorless camera efforts have been half-arsed as they try to protects their DSLR business. They need to watch out they don’t jointly or severally ‘do a Kodak’ in wrestling with disruptive technology. 


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