Canadian photo retailing software specialist Dakis this month launched its new Mobile Print Solution for retailers as a free upgrade for Dakis online solutions clients.
Dakis new Mobile Print solution is a ‘WebApp’ accessible directly on the retailers’ websites – there is no software to download. With built-in automatic mobile and tablet detection, consumers are redirected to the Mobile Print WebApp, and can can order and pay directly from their devices.
‘This is a true revolution compared to current native iPhone Apps offered on the market today,’ said Philippe Hugron, CEO Dakis. ‘Dakis’ new Mobile Print solution works on most iOS and Android mobiles and tablets, allowing retailers to reach more customers than ever before. You don’t need to teach your customers how to download your App, so this is a truly scalable solution.’
Mr Hugron said that Apps that need to be downloaded from Apple or Google’s app stores is not suited for the imaging retail industry, as consumers surf the web and browse a store’s website from their browser. ‘Mobiles and tablets generate a significant portion of a retailer’s website traffic,’ he said. ‘If your online print solution doesn’t work for mobiles and tablets, consumers will go elsewhere and won’t think twice to download your App – you simply don’t exist!’
Native print Apps, he said, are a broken model for photo retailing as it is time-consuming and costly to make software changes and updates, since you need to pass Apple and Google’s vetting processes.
He said that native Apps are not compatible with all devices, and most don’t offer in-App purchases as 20 to 30 percent ‘would go in royalties to the App marketplace’.
‘What good is an App if you can’t make a purchase? At the end of the day consumers surf the web with their devices, so it is simply unacceptable that your website print solution doesn’t work for these devices!
‘There are more pictures taken today from mobiles and tablets than ever before. New products and revenue streams are now made available to retailers – these are exciting times!