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BRIEFS: May 23

Become a Pro for just $29!…Who stole my fur hat?…Appointment at Canon…CeWe continues to kick goals…

Become a pro for just $29!

Not just any old Diploma in Professional Photography - this one is Advanced!!
Not just any old Diploma in Professional Photography – this one is the 16-unit Advanced Diploma.

Group buying website LivingSocial had a deal which caught our eye this week – a Diploma in Photography. Discounted from $999, to $399, and now just $29. That’s right, $29!

‘The Diploma in Professional photography is a comprehensive online instructional course, perfect for new and amateur photographers who want to…make a career out of photography,’ goes the spiel. It consists of ’13 online video-based instructional units’.

On completion of the Diploma in Professional Photography course the successful budding pro receives well, not exactly a ‘Diploma in Professional Photography’, but a ‘Certificate of Completion’ of the Diploma in Professional Photography. But hurry, the offer only runs for another 5 days. Or perhaps until July 28. Doesn’t matter – hurry anyway. Over 400 new potential new professional photographers have signed up to this offer in the last 2 days.

Who stole my fur hat? 

Adeal has released a new DSLR videography accessory, the The SmartMyk Windshield – a slip-on microphone cover made of open-cell reticulated foam, with an integral fur cover.

WindshieldThe Windshield will reduce wind-noise up to 20 dB without any adverse effect on high-frequency and also protect the SmartMyk microphone. Both the acoustic foam and synthetic fur are made from UV and moisture resistant materials especially designed and manufactured for this purpose.

The SmartMyk Windshield provides excellent wind protection and can endure the most difficult of environments. Advanced materials, adhesives and assembly techniques all combine to make this a durable product. RRP is $79.

The Smart Myk is an Australian-developed directional microphone for DSLRs – also distributed by Adeal – which works by localising the sound to the image, rejecting background noise to concentrate on the sound from the subject of the camera’s focus. It easily attaches to any DSLR or video camera for professional recording, home videos, internet broadcasting, journalism, and sporting events.

Appointment at Canon

Canon Australia has announced the appointment of Vivien Lee to the role of general manager of Consumer Marketing, replacing Darren Ryan.

Untitled-1Ms Lee reports directly to Canon’s director of Consumer Imaging, Jason McLean. She ‘will focus on building the brand as a leader in marketing innovation and consumer engagement.’

Ms Lee’s previous role was head of Brand, Digital & Customer Intelligence for the wealth division of NAB, and has held previous marketing roles with NRMA and American Express.

Cewe continues to kick goals

European photofinisher CeWe Color continues to grow its photo book business and the latest figures also show a slight growth in digital prints.

It’s first quarter figures show the photo book business growing by 7.3 percent in volume compared to the same quarter in 2012, from 1.03 million to 1.1 million, while volume of digital prints also grew fractionally (0.2 percent). Overall, CeWe produced close to half a billion prints in the quarter. Prints from film fell by 32 percent, quarter to quarter.

CeWe said is anticipated generating more than 90 percent of its our earnings in the fourth quarter. It’s a massive operation, with 13 fulfillment centres and 3300 employees in 24 European countries. In 2012 it delivered around 2.5 billion prints, 5.6 million photo books, and photo gift products to more than 34,000 retailer partners.


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