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Polaroid lands in New Zealand

Brands Australia, authorised distributor of Polaroid instant digital imaging products in Australia, has announced the creation of a new company, Brands Distribution Group New Zealand Limited, which will bring the iconic brand into New Zealand.

Brands Distribution Group New Zealand Limited has appointed Endurance Distributors to handle all sales and marketing activities for the Polaroid instant digital imaging and mobile printer products in New Zealand including the Z340 camera, the newly launched Z2300 camera and the Polaroid GL10 instant mobile printer.

‘Our aim is to bring our New Zealand customers the same instant experience that has flourished in Australia. With their fantastic customer service record, dealer relationships and experience, it made perfect sense to appoint Endurance as our New Zealand partners.

‘Having local knowledge and an understanding of the unique challenges and opportunities within the market, Endurance will be able to provide tailored solutions specific to the requirements of New Zealand retailers and consumers alike,’ said John Rule, general manager, Brands Australia.

Endurance has a long history of sales and marketing in New Zealand with Polaroid being the latest brand to join its portfolio along with JVC, Phillips, and Kenwood. The appointment of Endurance is effective immediately and retailers looking to stock the new line of Polaroid instant digital imaging products, like the Z340 or the newly launched Z2300 can contact Endurance on 09 304 0018.

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