The Japanese Camera & Imaging Products Association (CIPA) has revealed its outlook for camera shipments in 2012, with strong growth anticipated in interchangeables and lenses.
The total shipments of digital cameras in 2011 (the cumulative total of shipments from January to December) reached 115.5 million units.
CIPA began compiling records in 1999, when digital cameras were still in their infancy. Since then, digital camera shipments recorded steady growth, reaching 100 million units
for the first time in 2007, but in 2009 sales slackened year on year for the first time, due to the impact of the global recession.
In 2010, total shipments started growing again and reached an historic-high of more than 120 million units. However, total shipments in 2011 fell for various reasons, including the Japanese eathquale and tsunami, March 11, and floods in Thailand, damage from which grew more extensive starting in the latter part of October.
Following the earthquake, total digital camera shipments between June and September rose year on year. In November, when flooding in Thailand became more serious, total
shipments fell to less than two-thirds their level for November 2010; in the following
month, December, total shipments, however, recovered to almost 90 percent their level for
Total shipments in 2011 held firm, declining only 4.9 percent on account of continued strong global demand during the period between disasters, and signs of a robust
recovery in production and supply systems.
In a breakdown by product type, shipments of digital cameras with built-in lens (compact digitals) totalled 99.8 million units, a year-on-year decrease of 8.1 percent;
shipments of interchangeable lens cameras reached 15.70 million units, a 21.8 percent increase, and shipments of lenses for interchangeable lens cameras amounted to 26 million, a 19.9 percent increase, exhibiting solid growth overall with especially conspicuous results in categories with higher added value—system products composed of a camera and interchangeable lens—which drove the market during this difficult time.
The 2012 outlook
The forecast for total shipment (the cumulative total of shipments from January to December) of digital cameras in 2012 is 117.3 million units, a year-on-year increase of just 1.6 percent.
In a breakdown of digital cameras by product type, shipments of cameras with built-in lens and those with interchangeable lens are forecast to reach approximately 99 million (a year-on-year decrease of 0.8 percent); and 18.3 million units (a year-on-year increase of 16.6 percent), respectively.
Outside of Japan, shipments of digital cameras with interchangeable lens is anticipated to reach 16.7 million, a year-on-year increase of 17.6 percent.
Total shipments of lenses for interchangeable lens cameras have a 2012 CIPA forecast of 30.9 million units – a year-on-year increase of 18.8 percent.