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Ricoh gets rugged

June 9, 2011: Ricoh today announced an addition to its digital compact range, the waterproof and shockproof Ricoh PX.

The PX is waterproof to 3 metres, shockproof for falls up to 1.5 metres and impermeable to dust, dirt and sand, for hassle-free photography in any environment.

It combines a 16 megapixel CCD sensor with the Smooth Imaging Engine IV and a 5x wide zoom lens (28mm-140mm).

With the help of ‘Super Resolution Technology’ – which works by effectively discerning a subject’s many outlines, textures and gradations, then processing the image based on the optimal settings for each – the PX’s telephoto range can be extended further, to a focal length of 280mm (10x optical zoom equivalent) with, Ricoh says, almost no drop in image quality.

The PX exhibits many of the attributes of the Ricoh CX Series (named Consumer Compact Camera of the Year for the last two consecutive years by Camera magazine.

Popular creative shooting modes such as ‘miniaturise’ (which gives images a tilt-shift effect), high contrast black-and-white, soft focus and toy camera feature alongside more than 20 other shooting modes including beach, snow, party, cooking and night scene. Users can also customise a ‘My Modes’ menu for quick access to their favourite settings.

The PX also features easy-to-navigate menus, an independent lever-style flash dial and a one-touch button for movie recording.

Available in black, silver and green, the PX can be further personalised through the addition of a range of vibrantly coloured protective silicon sleeves (pictured left). It will be available from late June at an RRP of $299

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