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New Lumix FT3 knows where it’s at!

Panasonic has announced March availability of the Lumix FT3, the latest generation of its tough digital cameras designed for active outdoor types, travellers, and business use in the field.

The 12.1-megapixel DMC-FT3 boasts enhanced ruggedness and is waterproof to 12m, shockproof to 2m, freezeproof to -10 degrees Celcius and dustproof. It comes with built-in GPS function, compass, altimeter and barometer!

The FT3 sports a Leica DC Vario Elmar lens with folded optics, starting at the 28mm wide-angle and zooming up to 4.6x in telephoto.

‘Our new look, tough DMC-FT3 can really be taken anywhere and is the perfect match for outdoor adventurers and holiday makers that are not only looking for rugged features but also outstanding image quality. With a host of improved features such as GPS, compass, altimeter and barometer, this camera is built tough to accompany any outdoor activity, whether it be diving, snorkelling, surfing, climbing, skiing or snowboarding – users can be sure they won’t miss a moment,’ said Richard Philips, product marketing manager for Lumix.

‘Use the DMC-FT3 to capture great images together with a wealth of information on their location. Record the location of where you caught that fish, with a GPS co-ordinate display that shows latitude and longitude; show and capture orientation data when bushwalking; or check out how high you’ve climbed. The barometer also measures atmospheric pressure.’

The 4.6x optical zoom increases to 6x equivalent with the Intelligent Zoom function, taking advantage of the Intelligent Resolution technology which maintains picture quality even when using a digital zoom. The Sonic Speed AF and a quick start-up time give the FT3 a super high speed response that helps to catch even the most fleeting photo opportunities.

‘With features such as Active Mode and Motion Deblur, users can be confident that their images and video will be clear and blur-free, when captured on the go or with moving subjects,’ Mr Phillips continued:

The newly-added Lumix Image Uploader allows for instant image and movie sharing via Facebook or YouTube with any PC. The new 3D Photo mode produces realistic 3D images. Take 20 panning shots and the camera automatically selects the two most suitable images – one for the right eye and one for the left eye – to produce a 3D composite. The 3D images can be viewed on a Viera 3D HDTV or played back on other MPO-compatible 3D equipment such as TVs, digital photo frames or printers.

The FT-3 will be available in March in silver, orange, red or blue, at an RRP of $599.

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