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Ricoh CX upgrade offers added creative features

August 21, 2010: Tasco Sales has announced local availability of the latest model in Ricoh’s highly-rated CX series of digital compact cameras, the CX4.

The new model introduces new creative shooting modes, a new subject tracking auto-focus system, improved image stabilisation technology and host of other sophisticated features – all encapsulated in a redesigned chassis with sleek curves. Ricoh’s new CX4 has been designed for creative photographers. New Soft Focus, Cross-process and Toy Camera shooting modes join the popular Miniaturise, high contrast black-and-white and high dynamic range modes first introduced by the CX2.

In addition, Ricoh has included a ‘night landscape multi-shot mode’, allowing CX4 users to experience the joys of handheld, tripod-free photography after dark. Using this feature, the camera reduces the image noise normally associated with pictures taken under low light by automatically and precisely combining four exposures shot at high sensitivities into a single optimally-exposed photograph.

Crisp, clear photos are further assured with the evolution of Ricoh’s image stabilisation technology. Whether shooting under dim indoor lighting or while making the most of the 10.7x wide angle zoom lens (28-300 mm equivalent), the improved image stabiliser reduces blur by an average of about 3.7 shutter-speed stops.

The CX4 also offers a new subject-tracking auto-focus system that automatically tracks the subject, ensuring that photographs are in focus and correctly exposed whenever the shutter is released. Ideal for shots of active children and pets, this feature is also perfect for close-up photos of flowers and other subjects that demand careful composition.

Boasting a 10 megapixel back-illuminated CMOS image sensor to more efficiently capture light coming through the lens, the CX4 also sees the return of multi-pattern auto white balance to faithfully recreate the detail seen by the naked eye in scenes which include mixed lighting. When combined with the Smooth Imaging Engine IV, the result is dramatic – beautiful images that have maintained their original resolution, tone characteristics and colour saturation.

Other key features include:
– Burst rates of 5 frames per second (maximum resolution) during continuous shooting;
– ‘Scene auto mode’; just point the camera at the subject and the camera optimises settings for best results;
– HD movie recording with a frame size of 1280 x 720 pixels;
– Macro mode that can be used to take photos as close as 1cm or at distances as close as 28cm when using zoom;
– a 920,000-dot, 3-inch high resolution LCD monitor featuring an anti-reflection coating to ensure clear visibility even in bright sunlight.

Available from leading camera and electronics retailers from September, the Ricoh CX4 is available in black, champagne silver and bubblegum pink.

The camera will be available from the first week in September, and carries an RRP of $499.

Contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit the new Australian Ricoh website:

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