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New DSLR from Pentax due next month

September 10, 2010: Pentax has made one of the first major pre-Photokina announcements – a new enthusiast’s DSLR camera, the 12.4-megapixel (CMOS) Pentax K-r.

The compact, lightweight Pentax K-r comes in three colours: black, white and red. It sports a 3-inch LCD with 921K resolution for responsive Live View and detailed image/video review.

Video clips can be recorded with sound at 720p and 25 frames per second using any Pentax lens. The 11-point SAFOX IX autofocus system includes a dedicated AF assist lamp and the viewfinder includes a focus point indicator that confirms the area of focus in an image. The K-r provides a top shutter speed of 1/6000 second and a maximum burst rate of 6 frames/second. The supplied lithium-ion battery can be replaced with AA batteries providing flexibility for both field use and travel.

In addition to the standard P, A, S and M shooting modes, the Pentax K-r provides a wide range of automatic shooting options, including Auto Picture mode and various scene modes to assist novice users. Pentax says the extended sensitivity range of ISO 100 to ISO 25,600 is aided by improved noise performance, even in challenging lighting. The K-r also features improved in-camera HDR image processing, which includes a Night Scene HDR mode, more blending options and better pixel registration for easier hand-held shooting.

A wide range of in-camera image processing and special effects filters is also provided. The K-r also comes with IrSimple infrared data transfer and a special camera-to-camera image comparison mode. The camera records to SD cards and is compatible with SDHC media, along with SDXC cards via firmware update.

The Pentax K-r will go on sale in Australia in late October for a recommended retail price of approximately $999 for the single-lens kit.

Full product details can be found at

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