Over 600 photographic products are on offer from the site at launch, and Camera House says the new site will ‘cement Camera House as the leading specialist photographic retailer in Australia.’
In addition to online sales, the site is rich with useful content, including product information from all leading photo brands stocked by Camera House, user-generated content in the form of image galleries and a blog, plus product ratings and reviews.
The Camera House e-commerce model is to purchase online and collect purchases at the nearest or customer-nominated Camera House outlet. Alternatively, customers can overthrow the tryanny of distance by having their purchases delivered to their home, extending access beyond the locations covered by its 82 stores.
‘We’ve long had a reputation for choice, quality service and photographic expertise across our stores and we wanted to reflect that in the new site,’ explained Paul Shearer, Camera House’s general manager.
‘Our aim is to grow our existing site visitors by over 100 percent in the first 6 months, creating new revenue growth for the group, enhancing our brand and driving new customers into store. We can only do that if we provide a great experience and our investment in the site demonstrates our commitment to multi-channel retailing.’
Camera House said it sees the new site as the first step in a long-term integrated retail strategy and is supporting the launch with a range of promotional activity including TVCs on free-to-air stations in 14 regions across the country, press ads in all capital cities and large regional towns, an email direct marketing campaign, and ‘search engine marketing’ via Google.
A Camera House ‘dynamic catalogue’ will be featured on the www.lasoo.com.au website, with links direct from products to the ‘Buy Now’ button on the new website.
Photo Counter‘s sister website, www.photo review.com.au will also be highlighting the Camera House and other photo retailers’ catalogues to encourage consumers to support local retailers when buying online.
The Camera House site has been created by Sydney–based website developers Wiliam.