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GE launches waterproof range

October 6, 2010: GE has launched its new Active Series – budget-friendly waterproof digital cameras for capturing all the action of an Australian summer.

The sturdy but lightweight Active Series includes two 12.2 megapixel models – the G5WP, waterproof to five metres, and the G3WP, waterproof to three metres. Both are available in blue, red and grey.

The GE Active G3WP/G5WP camera features a 2.7-inch LCD display that automatically adjusts to ambient lighting conditions, a 4x internal optical zoom and a host of intelligent features which enable users to dive in and start snapping.

Automatic face detection, electronic image stabilisation and blink detection help take the guesswork out of digital photography.

In addition to underwater photography and movie modes, the GE Active Series offers 14 scene modes. An Auto scene detection mode is also available.

‘Cameras in the GE Active Series are ideal for the active family or outdoor enthusiast as they have been designed to perform in almost any situation,’ said Stewart Pickersgill, general manager, Digital Camera Sales Division, Tasco Sales.

‘Heading into summer, we anticipate these will become one of GE’s best sellers as they deliver on the promise of more camera for less money. At just $199 for the G3WP, it’s a great price point for Christmas.’

Feature summary:
– GE Active G5WP (5m waterproof) – RRP $249
– GE Active G3WP (3m waterproof) – RRP $199
– 12.2 megapixels;
– 4x optical zoom;
– 2.7-inch LCD display;
– Lithium-ion rechargeable battery;
– SD memory card support;
– Underwater photography and movie modes (640×480 pixel movies);
– 14 scene modes;
– Three colours: ocean blue, raspberry red, graphite grey.

GE cameras are exclusively distributed in Australia by Tasco. For further information or sales enquiries phone 02 9938 3244 or visit

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